Positioning6 min· Coming soon
Stop redesigning your homepage. Reposition first.
Most homepage redesigns fail because they ship a new look on top of broken positioning. Here's the order that actually moves conversion.
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The journal
Field notes from inside growth.
New essays drop monthly — opinionated, operational, and occasionally uncomfortable.
Case study9 min· Coming soon
How we pivoted Windsor.ai out of a dying category.
The 12-week story of moving 5,000+ pages, two ICPs and a brand from 'Marketing Attribution' into 'Data Integration' — and why it tripled MRR.
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SEO8 min· Coming soon
SEO that still works in the AI Overviews era.
Google AI Overviews didn't kill SEO. They killed lazy SEO. Here's the playbook that earned Windsor.ai top citations across ChatGPT, Claude and Perplexity.
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Operations5 min· Coming soon
When to hire a fractional CMO (and when not to).
A fractional CMO isn't a cheaper full-time hire. It's a different operating mode. Here's the decision tree I share with founders.
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