Windsor.ai · 2024 — 2026
$3M→ $8M ARR growth in 18 months.
Transformed a generic marketing attribution tool into a SaaS data integration category leader.
HEAD OF MARKETING · SEO LEAD
$240K→ $700K
Monthly recurring revenue
3,000→ 10,000
Customers
100→ 1,500
Daily signups
59→ 73
DOMAIN RATING INCREASE
What I did
Led a complete brand pivot and full website redesign across 5,000+ pages, repositioning Windsor.ai from 'Marketing Attribution' to the higher-value 'Data Integration (ELT/ETL)' category.
Redesigned the website with a conversion-first system that delivered an immediate 150% lift in free signups and grew weekly paid customer acquisitions from 140 to 600.
Captured the emerging 'Claude integrations' category ahead of every competitor and won top citations across Google AI Overviews, ChatGPT, Claude, Copilot and Perplexity.
Led a 16-person cross-functional team across content, design, dev, PPC and brand — owning full GTM execution end-to-end.