Service 03
Marketing Audit & Strategy
"You’re spending without knowing what’s working or where the leaks are."
I conduct an in-depth review of your marketing channels, website, analytics, and user behavior to understand what drives results, what underperforms, and where to focus next. I then identify gaps, fix what’s not working, and refine or rebuild your marketing strategy based on real performance data.
- Funnel & conversion analysis
- User behavior analysis
- Messaging & positioning review
- GTM & channel strategy
- 90-day plan
Turn your marketing into a
predictable growth engine.
Benefits
What you gain from a strategic marketing audit.
See where growth really comes from
Understand which channels and campaigns truly drive revenue, not just traffic or surface-level engagement.
Uncover gaps in your system
Spot weak points across your acquisition strategy, spend efficiency, funnel drop-offs, and brand perception.
CMO-level diagnosis, no hire needed
Get senior-level funnel analysis without hiring a full-time CMO or committing to agency retainers.
Plan your team can execute
You get a 90-day plan with owners and priorities you can ship immediately without ongoing involvement.
What you get
From analysis to plan, end-to-end.
A complete breakdown of your marketing performance with clear recommendations to improve growth, efficiency, and conversion.
- D01Full funnel & analytics audit (acquisition → activation → revenue)
- D02Channel-by-channel ROI breakdown
- D03Market & competitor analysis with optimization insights
- D04Positioning & brand identity & messaging review
- D0590-day execution plan with owners and KPIs
- D06Live walkthrough and guidance for your team
How we work
Helping you identify what works, what doesn’t, and how to improve.
Data access
I get read-only access to your GA4, ad accounts, CRM, and product analytics to get a full view of your marketing performance.
Diagnosis
I analyze your funnel, channels, content, website, brand assets, and operations to find what drives growth and what holds it back.
Plan + handoff
I deliver a final report and a 90-day execution plan with clear priorities, owners, and step-by-step actions your team can implement without me.
Onboarding session
I run a live walkthrough with you and your team to explain findings, provide strategic guidance, and align on execution steps.
Is this for you?
Signs your company needs a strategic marketing audit.
- S01 - You spend without clear ROI
You're investing in marketing but don't know what drives revenue or wastes budget.
- S02 - Before you hire a CMO
You need a senior second opinion before you commit budget, hire, or pivot direction.
- S03 - Your brand positioning is unclear
Your value proposition and visual identity are weaker or less clear than your competitors.
FAQ
Common questions.
How much access do you need?+
I only need read-only access to your key data sources (GA4, ad accounts, CRM, and product analytics). NDA upfront if needed.
Can you execute the plan too?+
Yes, but it's optional. The core deliverable is a complete audit and 90-day execution plan that your team can implement independently. If needed, I can also cover all the proposed tasks across your SEO, PPC, social media, email, and other channels.
How is this different from an agency audit?+
Most agency audits focus on reporting and surface-level insights. This is a full diagnostic of your marketing system, including channels, funnel, messaging, and positioning, with a prioritized execution plan focused on fixing growth bottlenecks, not just describing them.
How long does the audit take?+
First insights are usually delivered within 3 days, with the full audit and 90-day plan completed within about a week, depending on complexity.
What will we actually receive at the end?+
You receive a structured audit report, funnel and channel analysis, competitor insights, and a 90-day execution roadmap with clear priorities, owners, and actions.
Do you work with early-stage or only established companies?+
Both. The audit is valuable for new products that need clear positioning and a go-to-market strategy, and for companies already spending on marketing that want optimization and growth efficiency.
What if our tracking or analytics setup is incomplete?+
That's common. I work based on all available stats and data, even if tracking is incomplete, to still build a reliable performance picture.
Will this improve our conversions immediately?+
Yes, many improvements come directly from identifying leaks, fixing messaging issues, and reallocating spend based on understanding your real performance.
Can you work with our internal marketing or product team?+
Yes. The output is built for execution and can be implemented by your team, or I can support and guide them through the process.
Do you provide ongoing support after the audit?+
No ongoing retainer is required. However, follow-up advisory or implementation support can be added if needed.
Do you prioritize quick wins or long-term strategy?+
Both. The audit identifies immediate fixes that impact performance and longer-term structural improvements for growth.
What industries do you work with?+
I have rich experience working with SaaS, B2B, and digital-first tech companies with multi-channel acquisition models in international markets.
Ready for a change?