Service 02
Website Redesign & CRO
"Users land on your site, but an outdated design or a weak conversion flow makes them leave without taking action."
I handle conversion-first redesigns of entire websites or key pages (homepage, services, pricing, portfolio, etc.). The redesign strategy I developed for Windsor.ai led to a +150% increase in free signups in the first week and a 4× growth in weekly paid customers (140 → 600).
- Current website audit
- Messaging & copy refinement
- UX/UI redesign
- CRO experiments
Get a website optimized
for conversion and clarity.
Benefits
What you gain from a refreshed website.
Higher conversion rates
More visitors understand your value quickly and convert into signups, leads, or customers.
Stronger user flow
Visitors move smoothly from landing to action without confusion or drop-offs.
Activate your existing traffic
You get more revenue without increasing marketing spend by converting more of what you already have.
Enhanced brand perception
Your product/service feels more premium, established, and competitive.
What you get
End-to-end website redesign services.
From a deep-dive audit of your current performance to a redesigned website structure, layout, and messaging, plus optional development implementation.
- D01Full website audit with a detailed report and conversion optimization strategy
- D02New sitemap and page structure designed to improve clarity and user flow
- D03Content for all priority pages (home, product, pricing, comparisons)
- D04Updated visual system, including UI direction, layouts, and responsive designs
- D05Updated or new logo design aligned with your refreshed brand identity
- D06Optional full implementation (design to live website)
How we work
Turning your website into a revenue-generating machine.
Review
Conversion teardown, analytics review, heatmaps and session replays. We find the leaks before redesigning anything.
Architecture
Competitive analysis, structure, wireframes, and conversion goals. We design the new architecture for every page.
Copy & Design
Full UX/UI design and copywriting that communicates value instantly and creates a strong first impression.
Build & Launch
Optional implementation from mockups to live website, including development, tech SEO, and tracking setup.
Is this for you?
Signs your website needs a refresh.
- S01 - Low website conversion rate
You’re getting traffic, but few visitors turn into signups or customers.
- S02 - Unclear value proposition
Users don’t immediately understand what you offer or why it matters.
- S03 - Outdated design & weak flow
Your website looks less modern than competitors and feels harder to navigate.
FAQ
Common questions.
Do you build the site or just design it?+
I handle both. The core service includes an audit of your existing site and analytics, redesign strategy, UX/UI design, and on-page copywriting. If needed, I also offer optional full development and implementation, which is ideal for companies without an in-house dev team.
Can you migrate my existing site to the new design without losing SEO?+
Yes. SEO is fully considered during the redesign process, including URL structure, redirects, and technical setup to ensure no loss of rankings or traffic.
What's a typical timeline for website redesign services?+
Most projects take 3–6 weeks, depending on scope. A first version of the new structure and direction is usually ready within five days after kickoff.
What do you need from us to start?+
Access to your current website, analytics (if available), and a short alignment meeting to understand your website redesign goals and priorities.
Do you work with existing design or marketing teams?+
Yes. I can collaborate with your internal or external teams or handle the full execution on my side.
Is this just a visual redesign or a full strategy overhaul?+
It's a full conversion-focused redesign, including messaging, UX structure, UI design, and optional implementation.
Why do I need a website redesign?+
You need a redesign if your website is underperforming in conversions, looks outdated or not impressive enough compared to competitors, or doesn't clearly explain your value.
What tools or platforms do you work with?+
I work with diversified stacks (Figma, WordPress, React/Vue, custom builds, etc.) and adapt to your existing infrastructure.
How is this different from other web design agencies?+
This is not just design; it's a conversion-focused rebuild of messaging, structure, and UX based on how users actually make decisions. Unlike typical web design agencies, I approach it from a CMO perspective with experience in SaaS and tech companies, focusing on how design impacts acquisition and conversion, not just visuals.
Ready for a change?